Drowning is a leading cause
of death for people of all ages.
Help Save Lives by making the Willis Way, “THINK WAVES! Rips Out, Waves In” Common Knowledge.
THE WILLIS WAY, THINKWAVES! PROVEN INTUITIVE SELF-RESCUE TECHNIQUE IN PICTOGRAPH FORMAT. BY NOAA & USLA
THINK WAVES! is organized exclusively for ocean safety and educational purposes.
No part of net earnings of the corporation shall inure to benefit or be distributed to members or trustees.
Our sole purpose is to make the Willis Way, THINK WAVES! Rips Out, Waves In, Common Knowledge, YOUR SUPPORT IS ESSENTIAL TO THE SUCCESS both Nationally & Internationally by September 2021.

https://sign.moveon.org/petitions/think-waves-the-willis-way
THINK WAVES the Willis Way.
Help us make this common knowledge worldwide by September 2021.
Your membership dollars go directly towards support of our efforts to disseminate Ocean Safety Information and help prevent drownings. Through continued education, media, signs, posters, advertisements and campaigns so we can achieve this goal!
One Year Countdown to make THINK WAVES common knowledge and save LIVES!
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Questions About THINK WAVES the Willis Way
Questions About Rip Currents
How far can a rip current take you?
Generally speaking, a riptide is less than 100 ft. wide, so swimming beyond it should not be too difficult. If you cannot swim out of the riptide, float on your back and allow the riptide to take you away from shore until you are beyond the pull of the current. Rip currents generally subside 50 to 100 yards from shore.
Does ocean tide changes affect rip currents?
RIP current speed is influenced by the size of the waves, but sometimes waves only two feet high can produce dangerous rips.
Are rip currents stronger high or tide? Does tide matter?
Rip currents are strongest at low tide.
Source scilinks (gov)
How to spot a rip current
Are rip currents the same as riptides ?
How are rip currents formed?
RIPCURRENTS are affected by the bottom contours of the ocean floor. WAVES prefer the shallower sandbars and reefs. RIPCURRENTS prefer the deeper channels between sandbars and reefs. Water always seeks the path of least resistance..
Our Story
THINK WAVES the Willis Way has been proven by experienced surfers for 100’s of years. While we did not invent nor discover this technique we are the ones sharing it with the world.
After hearing of Swimmers Drowning on Guarded Beaches the Willis Bros Saw a desperate need for Reform on Antiquated Lifeguard Rip Current Policy.
They began lobbying local Lifeguards and finally NOAA and USLA to Reform, Update and Improve Official Lifeguard Rip Current Policy.
After Teaching Thousands to Successfully and Safely Surf the Willis Bros retired circa 2018. They received Trip Advisor’s Highest Award for accomplishing Unanimous Five Star Ratings for 5 Years consecutively.
YOUR SUPPORT IS ESSENTIAL TO THE SUCCESS OF OUR CAMPAIGN TO SAVE LIVES.
Your donations go directly towards support of our efforts to disseminate Ocean Safety Information and help prevent drownings. Through continued education, media, signs, posters, advertisements and campaigns so we can achieve this goal!